Erick Alanis

Lead Software Engineer (Web / Full Stack)

Building scalable web platforms used by millions of users, focused on performance, impact, and real-world results.

24M monthly visits Large-scale e-commerce platform experience
+3–10% conversion Impact across key product initiatives
15+ years Building and leading web systems

Selected Work

A few examples of products and systems where I led delivery, improved performance, and helped teams ship meaningful outcomes.

Linio — E-commerce Platform at Scale

Owned frontend architecture and led end-to-end delivery for a large-scale e-commerce platform operating across multiple countries.

Angular React Symfony SSR Redis MySQL Docker AWS
  • Reduced load time from ~9s to 1.5s through SSR and performance optimization
  • Drove +3–10% conversion improvements across multiple product initiatives
  • Led teams of up to 11 engineers across cross-functional squads

GBM — Fintech Investment Platform

Developed React-based interfaces for a financial platform serving millions of active accounts.

React Microfrontends Fintech
  • Improved critical investment flows impacting user transactions
  • Contributed to scalable microfrontend architecture
  • Collaborated closely with product, UX, and backend teams

Retail Management System — Full Stack

Designed and built a full-stack system from scratch, defining architecture, backend logic, and frontend experience.

Laravel Vue Auth
  • Built inventory, billing, and reporting system end-to-end
  • Implemented barcode scanning and ticket workflows
  • Defined architecture and technical decisions from scratch

Leadership & Impact

  • Led cross-functional teams including frontend, backend, product managers, and designers.
  • Managed teams of up to 11 engineers, including hiring, mentoring, and performance evaluations.
  • Conducted technical interviews and helped scale engineering teams.
  • Defined engineering standards, code review processes, and testing practices with 90%+ coverage goals.
  • Acted as a bridge between stakeholders, product, and engineering teams.
  • Collaborated with distributed teams across the US, LATAM, Europe, and Asia.
  • Led technical discussions and coordination in English with international teams.

Engineering Approach

I focus on building scalable and maintainable systems, prioritizing performance and real business impact.

I prefer simple architectures when possible, avoiding unnecessary complexity while ensuring systems can evolve as they grow.

I work closely with product and design teams to translate ambiguous ideas into clear, executable solutions, balancing technical decisions with user and business needs.

I value code quality, testing, and reliability, ensuring systems perform well not only at launch but in long-term production environments.

About

Software engineer with 15+ years of experience across e-commerce, fintech, and custom business platforms.

My background combines strong frontend expertise with full-stack capabilities, allowing me to lead projects end-to-end — from architecture to production.

I enjoy solving complex problems, improving system performance, and building products that deliver measurable results.

Let’s connect

Open to opportunities where product impact, technical ownership, and strong engineering execution matter.